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| Gathered around the Pool of Industry, 45 pavilions offer spectacles, stage shows, architectural wonders and a glittering testimonial to America's industrial strength. The hundreds of companies represented in this area, comprising a rough cross section of the nation's economy, have put on display as wide a range of products and services as have ever been assembled for a fair. |
| All-State Properties and Macy's Two ingenious houses, low-cost and compact, are displayed exactly as they will be constructed, ready for immediate occupancy, on sites at Montauk, Long Island, and near Fort Lauderdale, Florida. Intended as either vacation or year-round homes, they are designed for minimum housekeeping, and have such space-savers as beds that fold into walls. The purchase price includes a 75-by-100 foot lot and all furnishings, complete to toothbrushes. |  |
 | American Express At the entrance of this pavilion, a million dollars' worth of real currency from many nations "grows" on a money tree; inside, the official scale model of the World's Fair is on exhibit. The pavilion also offers varios services includingforeign exchange, check cashing, the sale of American Express travelers cheques and information on all aspects of the Fair. |
| Arlington Hat A number of unusual hats--the Fair's largest, smallest, funniest, oldest and most unusual, gathered by the Junior Chamber of Commerce of Connecticut--are displayed in this pavilion sponsored by the Fair's official hatter, the Arlington Hat Company. Fourteen similar Arlington "Hat-a-rama" concessions located throughout the grounds sell a variety of souvenir hats priced from $1.00 to $5.00. They also carry the official World's Fair balloons. |  |
 | Bell System Man's speediest communication was once by drumbeat and smoke signal. Now he sends messages aroundthe world by bouncing them offsatellites in space. The story of this breathtaking advance in communications is told visually in a 15-minute armchair ride in the giant "floating wing" that comprises the upper story of this pavilion. In a lower level, an exhibit hall is devoted to the technology of modern communications and its history of continuous development. The wing itself, 400 feet long, covered with lightweight Fiberglas and rests on just four pylons. Next to it rises one of the tallest structures at the Fair, a 140-foot microwave tower through which TV shows originating at the Fair are transmitted. Windows at the base of the tower look in on the control equipment and the engineers and monitors on duty. |
| Better Living Center This pavilion, third largest at the Fair, is a giant showplace for the products, services and ideas that enrich America's standard of living. Some 250 exhibitors carry out the theme with displays that fall into six major catagories: food, fashion, home, leisure, health and security. There are food exhibits, up-to-date fashion shows, concerts, and a model railroad layout called the largest in the world. A play school--the Children's World--offers a two-hour creative instruction course for small children; there is a modest fee. Visitors may ascend to the roof on glass-enclosed escalators and then descend through the exhibits via ramps. Or they may ride to the roof aboard elevators enclosed in a glass tower, which offers a spectacular view of the Fair. |  |
 | Boy Scouts of America Service Corps' hometowns are listed at the pavilion for visitors who wish to know if any boys from their area are on duty. From late May through September, the boys come from 32 states; during the other weeks they represent troops in the New York area. |
| Chunky Candy A transparent candy factory--two glass-walledbuildings connected by a cooling tunnel--enables visitors to watch candy bars being made in an almost completely automated process. The pavilion, called "Chunky Square," also has a playground of 13 abstract sculptures that youngsters may climb on. |  |
 | Clairol Women only are allowed in this exhibit: a round glass structure called the Clairol Color Carousel, which has 40 private booths on a slowly circling turntable. Special devices on the Carousel's steps show the ladies how they would look in vartious hair shades and styles. Each visitor fills out a card on which she tells the color of her hair and checks another color she would like to try. While she takes a six-minute ride in one of the compartments, a computer digests the information and, after the ride, produces a formula for acheiving the color she wants. |
| Coca-Cola The visitor to this exhibit samples five of the most spectacular places in the world, from an Alpine peak to a tropical forest--complete with sights, sounds, climate and aromas. The scenes are created in an elliptical building two-stories high enclosing a large court. In the center of the court is The Coca-Cola Tower, a three-sided 120-foot spire containung the world's largest electronic carillon, with 610 bells. It strikes the hours at the Fair and is played in concerts with famous carrilonneurs. Among the other attractions are a special amateur radio center and a USO lounge and information center for servicemen. |  |
 | Continental Insurance The theme of the pavilion is "Great Moments of the American Revolution." The facade of the exhibition building forms a strikingly modern shadow box, which frames an outside projection screen for showings of a musical cartoon view of history. On display within the building are dioramas, large couor tranparencies and works of art. |
| DuPont Show business and science are artfully combined in this big, circular pavilion. A musical revue called "Wonderful World of Chemistry," which was written and produced by the Braodway composer Michael Brown, is presented in two theaters by two casts of performers. After the show is over, audiences watch a modern-day alchemist perform feats of wizardry through chemistry. |  |
 | Dynamic Maturity This pavilion, sponsored by The American Association of Retired Persons and the National Retired Teachers Association, is a grouping of galleries, gardens and exhibits devoted in large part to the secrets of successful and useful retirement. |
| Eastman Kodak The world's largest outdoor photographic prints in color, visible from almost every point in the Fair, call attention to the unusual pavilion below, whach has an undulating display roof of reinforced concrete and 15 exhibit sections, including two theaters. The pavilion has a threefold purpose: to demonstrate the wealth of experience to be gained from photography, to provide scenes for on-the-spot picture-taking, and to show the influence of photography on various aspects of modern life, among them science, leisure, medicine, industry and education. Multilingual attendants are on hand. |  |
 | Equitable Life Assurance The story of the nation's and the world's phenomenal population growth and change is depicted in several imposing exhibits. Beneath a giant tabulator which keeps an up-to-the-minute tally of the nation's total population, lights flash on a 45-foot-wide map--the Demograph--to indicate births and deaths as they occur in each state. World population distribution and totals are shown on another map and counter. These displays are housed in an open concrete pavilion. A two-way grandstand offers a view of the exhibits on one side; the other side faces the Pool of Industry with its fountains and nightly displays of fireworks. |
| Festival of Gas A puppet movie, a magic show, cooking demonstrations and product displays have been assembled by the gas industry in a pavilion of light, airy architecture in a pleasant garden. A white roof, raised high on two columns, shelters most of the area. Underneath, an arrangement of trees, shrubs, ponds and paths leads the flow of visitors to the exhibits and a restaurant. |  |
 | First National City Bank New York's First National City Bank, which is the only bank with a branch at the Fair, has two buildings--one for visitors and one for the use of Fair exhibitors and employees, located near the Oregon pavilion. The Visitors' Branch has a multilingual staff and specializes in foreign currency transactions. Beside the entrance to the glass-fronted building is a revolving geophysical globe nearly 20 feet in circumference; a 30-foot pylon flies the flags of the 35 nations where the bank has branches. The Service Branch expects to handle more than $500 million of regular banking transactions during the two years of the Fair. |
| Formica The "Formica World's Fair House," situated on the only hill at the Fair, is the first house to use Formica laminated plastic on exterior walls. Its seven-room interior includes an indoor barbecue pit and natural illumination from skylights. Formica products are used throughout--on furniture, cabinets and interior walls, with contemporary styling. Designed for a family of four to six, the one-level house is for sale from listed builders across the country, in six styles priced from $25,000 to $45,000. An exhibit arcade, built into the hill below the model home, provides details about the building materials and furnishings. |  |
 | General Cigar This is a small pavilion, but it has a lot going on. There is a Hall of Magic in which people are made to disappear; spectators watch movies of sports events--including parachute-jumping--filmed from startling angles; a machine blows 12-foot smoke rings 150 feet into the air every 20 seconds. |
| General Electric Under a huge, gleaming dome suspended from spiraling pipes, the GE exhibit, called "Progressland," depicts the history of electricity, from its beginnings to the mighty bang of nuclear fusion. The multipart show, produced by Walt Disney, uses a unique theater. Here the seated audience is carried past a number of stages; there are reflecting mirrors, startling visual and sound projections, and, in the climax, neutron counters and other instruments to document graphically the demonstration of controlled thermonuclear fusion. |  |
 | Hall of Education The changing goals, methods and tools of education in America are the concern of the exhibitors in this pavilion--for the most part businesses associated with education. Visitors may see a school of tomorrow, hear prominent Americans discuss problems of the day, listen to classroom exercises and watch modern teaching machines at work. The large building also has a playground area, an audio-visual demonstration center and a public restaurant. |
| House of Good Taste Three houses--traditional. contemporary and modern--fully furnished and provisioned down to liquors on the coffee table, are on exhibition In this homemakers' center. The buildings are sponsored not by one exhibitor but by scores of building, decorator and housewares companies. Their aim is to provide visitors with a yardstick of home building and decorating standards. In addition. there is a stripped-down house that enables visitors to look into the walls and see secrets of construction that are ordinarily invisible. |  |
 | International Business Machines The world of the computer and the methods both man and machine use to solve problems are on display in a startling white egg-shaped theater, 90 feet high and covered with the letters IBM, repeated nearly 1.000 times. The structure towers above 45 rust-colored metal trees; located in this artificial grove are exhibit courts. a maze of walkways suspended above a reflecting pool, and a pentagon of little theaters where mechanical puppets perform. The exhibit was one of the last projects on which the late architect Eero Saarinen worked. The wonders inside the ovoid building were wrought by the noted designer Charles Eames. |
| Johnson's Wax This pavilion, a great gold disk which seems to float 24 feet above the ground, is supported by its surrounding columns. It houses a 500-seat theater in which a documentary movie dramatizes the theme of brotherhood. An exhibition area at ground level offers a climbing contraption for the entertainment of children, a home care information center and a shoeshine center that provides free shines. On the ground floor is a display which shows the wide range of materials man has used as floors, from marble to teakwood. Pavilion guides are foreign students. |  |
 | Julimar Farms A number of gardens--Polynesian, Renaissance, herb, English, and so on--comprise the main exhibit of this pavilion, which is sponsored by a new corporation that sells "packaged gardens," i.e., garden designs custom-fitted to the client's requirements. The tiny pavilion, which is in the style of a contemporary Southern plantation, was designed by noted architect Edward Durell Stone, and the exhibit gardens are by his son, Edward Jr. The company's line of gourmet foods--Hawaiian coffee, Swedish pancake flour, exotic jams and jellies--is on sale in the pavilion. |
| Mastro Pizza At this counter restaurant, pizza is served, and the countermen demonstrate the fine art of pizza-making, tossing those whirling disks of dough in the air. The counter also sells soft drinks and beer. |  |
 | Medo Photo Supply In this circular one-story structure is the Fair's only complete camera shop. Cameras may be either rented or bought. Film is sold and developed, and slides and movies of the Fair are on sale. |
| Mormon Church A striking pavilion, dominated by an artificial cloud and set amid ever-blooming gardens, contains twin exhibition halls that provide movies and dioramas telling the story of The Church of Jesus Christ of Latter-day Saints. Several imposing works of religious art are on display. |  |
 | National Cash Register Abacuses, computers and miniaturization devices that can reproduce the entire Bible on a small card are on display in this two-story ribbed frame-and-concrete building, along with various examples of man's latest techniques for keeping track of himself. Most of the equipment demonstrates the handling, storing and feeding back of information in straightforward business operations. But a good deal of it is designed to entertain as well as instruct. |
| Oregon A carnival of timbering is staged along a stretch of the Flushing River by a troupe of 25 men and women from the Northwest. With much climbing, chopping, birling (log-rolling). jousting from logs, double-bladed-ax throwing and clowning. Spars of Douglas fir 120 feet tall are set up on the bank and used for many of the feats; wear and tear requires the replacement of these great masts every two or three days. Bleachers seat 1,250; under them visitors will find a display of Oregon industries and a souvenir shop. |  |
 | Pan American Highway Gardens This large garden area, one of the few pavilions that are sponsored by the Fair itself, honors the completion of the Inter-American Highway, the common artery for seven countries from Mexico to Panama, which opened in April 1963. The tropical plantings in the gardens are of kinds found in the jungles and mountains through which the great highway runs. Eastman Kodak has donated 12 life-size pictures of highway scenes. |
| Parker Pen The launching of a million international friendships is the primary aim of this pavilion, which offers visitors the names of pen friends from other nations. There are 90 writing desks, and hostesses supply pens, postcards and stationery for this (or any other) correspondence. An exhibit in the pavilion traces the 75-year history of Parker handwriting implements; another displays photographs of various historic occasions when Parker pens were used. |  |
 | Pavilion of American Interiors The world of home furnishings is on display in this circular, four-story building with two turretlike wings. More than 120 manufacturers and a number of interior designers are represented in exhibits dealing with everything that goes into a house: furniture, fabrics, floor coverings, paints, tableware, decorations and lighting. Among the features are 14 integrated room settings, each of which reflects a distinctive way of life in a different region of the United States. Other exhibits feature unusual uses of wood, displays of crafts, and showings of award-winning furniture design. There is a restaurant. |
| Pepsi-Cola This pavilion brings a small-scale Disneyland to the Fair in a salute to the children of the world. A series of ingenious Walt Disney animations is the main show. The U.S. Committee for the United Nations Children's Fund operates an adjoining building with its own exhibit area. In the larger building a nine-minute boat ride takes visitors through miniature settings from many countries, where Disney-made figures of children, animals and birds sing and dance. In the adjoining pavilion of the U.S. Committee for UNICEF, which is also sponsored by the Pepsi-Cola Company, are pictures of children from countries around the world, indicating the needs served by the United Nations agency. On top of this smaller pavilion is the 120-foot Tower of the Four Winds, which is visible from most of the fairgrounds. |  |
 | Pool of Industry Every night as darkness falls a spectacular display of synchronized water, fireworks, color and music at the Pool of Industry caps the day and launches the evening at the Fair. The largest fountain in the world, the Fountain of the Planets, sends roughly 10,000 tons of water into the air in shifting patterns, sometimes as high as 150 feet. Rockets are released from 464 launchers, lights casting close to 150 million candle power throw color effects on water and sky, and the music of a 60-piece symphony orchestra sounds over loudspeakers--all with coordinated timing and effects. The fountain, covering 25,000 square feet, composes its patterns through 2,000 nozzles and is completely automated-- allowing split second timing so the water can be synchronized with the fireworks, lights and music. Each night, one of five different musical programs is presented. |
| Protestant and Orthodox Center In this pavilion sponsored by the Protestant Council of the City of New York many religious denominations and societies have taken space to explain their beliefs and their work. with the common theme, "Jesus Christ, the Light of the World." A court honoring Protestant and Orthodox leaders is outside the building, and a 41-foot contemporary stained-glass screen on religious themes stands in the reception area. Exhibitors have individual booths in the large hall, and their presentations use a number of vivid audio and visual techniques to stress the Center's theme. The booths display a wealth of religious and artistic artifacts. Among them, the Creek Orthodox Church displays two intricate wooden panels carved over a period of 25 years by a monk of Mount Athos. During the season, a number of churches take turns acting as host for a day, welcoming visitors to the pavilion. The Center also offers a chapel, a theater, a garden, a child-care center and a lounge. |  |
 | RCA The RCA pavilion, looking from the outside like a cluster of white and copper drums, has several exhibit sections and a TV studio that serves as the Fair's official Color Television Communications Center. The Center is linked via closed circuit to over 250 color TV sets located around the fairgrounds; a completely equipped color mobile unit supplies coverage of news and special events. Televised over the network are official announcements and ceremonies, film clips filled with facts about the Fair and a "living guidebook" of six-to- eight-minute visits to points of interest on the grounds. In addition, lost children are brought to the studio and put on television so parents can find them by watching the TV receivers elsewhere on the grounds. |
| Rheingold The charm of another era gives this exhibit its special quality. Three eating places--an old-fashioned restaurant, a tavern and an outdoor cafe--are recreated by Liebmann Breweries beside a tree-lined park on a cobblestoned, gaslighted New York City street of 1904. The buildings and shops along the street display Victorian products. From time to time, entertainment is provided about the area. Picnickers are welcome. |  |
 | Russian Orthodox Church This pavilion is a replica of the historic Russian Orthodox chapel built at Fort Ross, California, in 1823, at a time when the Czar was claiming part of the West Coast as Russian territory (Rossiya, the original name, means "Russia"). Inside the simple wooden chapel is the main exhibit: an icon whose gold covering is encrusted with jewels. It is one of a type modeled after the famous 16th Century icon of Our Lady of Kazan, whose miraculous powers were recognized by the Church. Other religious objects complete the exhibit. A kiosk sells reproductions of the icon. |
| Schaefer This restaurant and exhibit area is roofed with air-filled plastic disks that look like huge pillows. There is a model of the original Schaefer brewery, located at 19th Street and Broadway in 1842, which shows how beer was made a century ago. A gallery of outstanding sports photographs is on display. The restaurant, offering luncheons and dinners, is in a large wing that adjoins the exhibit building. In the center of the restaurant stands an illuminated fountain 12 feet tall; nearby are ornamental trees that appear to be filled with twinkling fireflies. Outside are a beer garden for 300 and a curved bar which the exhibitors claim to be the largest in the world. |  |
 | Scott Paper A 15-minute tour through an indoor "Enchanted Forest"--complete with bubbling spring, real and artificial trees, and a ceiling of stylized leaves--tells the story of paper from woodland to home. A separate building has special rest facilities, including a lounge and a diaper-changing room. The two other major structures are a 50-foot-high decorative tower and a special building set on stilts, 14 feet off the ground, that houses the exhibit offices and has a private lounge. In the landscaped park outside are canopied shelters and benches for relaxation. |
| Seven-Up An international sandwich garden serves up, buffet style, the food specialties of 16 countries in elaborate sandwiches, plus all the 7-Up the customer can drink. Sample sandwiches: lamb on Scotch barley, Lomi-Lomi salmon on Aloha bread, prosciutto and provolone on sesame bread, chicken-ginger-coconut on cinnamon swirl bread. Four-sandwich platters, with relishes, cheeses and candy, cost $1.55. A five-piece ensemble entertains daily, playing American show tunes as well as music from all over Europe and Latin America. A futuristic tower rises 107 feet above the pavilion; a clock at the top is regulated by the precise timekeeping apparatus in the Swiss pavilion several blocks away. |  |
 | Simmons On the first floor of the blue and white Beautyrest pavilion, five whimsical displays follow man's progress from rock pillow to comfortable mattress in his effort to get a good night's sleep. On the upper floors, visitors can lie down in small, private rest alcoves, rented by the half-hour. |
| Singer Bowl This open-air stadium, which holds 15,000, is scheduled for a variety of events --U.S. Olympic trials, folk festivals, Judo and Karate exhibitions, and so on. It is paved in green macadam, has lights for night use, a movable stage 60 feet long and dressing room facilities for 200 performers. The Singer Company has a series of displays under the grandstand: the latest in fashions and fabrics, do-it-yourself sewing projects and a representation of Singer products--not only sewing machines, but typewriters, vacuum cleaners and computing devices. |  |
 | Tiparillo Band Pavilion This is an outdoor dance floor and band shell jointly sponsored by the Fair, which provided the facilities, and the General Cigar Company, which provides music by Guy Lombardo and his Royal Canadians every night except Mondays. The pavilion is used in the daytime for special performances by visiting national and local groups. |
| Tower of Light The world's most powerful searchlight beam rises from the center of this unusual building, whose exterior walls consist of 600 aluminum prisms fitted together to form an eye-catching pattern. Sponsored by investor-owned electric utility companies throughout the nation, the building is entered by a moving ramp that carries visitors over a reflecting pool and deposits them on a giant turntable. The turntable revolves past seven chambers, stopping at each chamber for a new episode of a musical presentation on the benefits of electricity. |  |
 | Travelers Insurance In this pavilion, which seems to float on jets of water, the two-and-a-half-billion-year story of life on earth is portrayed. beginning with the earliest cell and culminating in modern man's leap into space. Under the red dome that symbolizes the Travelers umbrella of protection, 13 dioramas use life-sized models, stage sets and sound and lighting effects to re-create the most crucial eras and events of the exhibit's theme, "The Triumph of Man." |
| U.S. Post Office The nation's most mechanized mail service is in operation in a purely functional building put up by the Fair, and the public is invited to watch. A multitude of new sorting and handling machines enables the Post Office to deliver twice-a-day, six-day-a-week mail to all Fair exhibitors. A nine-foot-high ramp leads visitors through the working area, where they may watch the machines in operation while a recorded narration explains what is going on below. A museum of colorful international mailboxes is on display outside. |  |
 | World's Fair Pavilion This is the Fair's major indoor assembly hall. The light latticework structure is a geodesic dome composed of 1,250 interconnected pieces of aluminum tubing; weatherproof vinyl lines the inside; no internal supports obstruct the view. Some 2,100 seats radiate from a stage designed to accommodate some of the Olympic trials, television productions and conventions. Here, also, during the course of the Fair, will be held such divergent activities as jazz concerts and the junior A.A.U. weightlifting championships. |
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